REACH
The global Design Research Network |
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Where: India,China,Japan,Brazil,USA,Uk,Netherlands...
When: Since 2008
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Design Research :.
What the Global Design Research Network does can be described as ‘design-led customer research’, which we abbreviate to design research. Our experience in both design and customer research enables us to seamlessly integrate our research activities in design and innovation processes. To achieve this we combine two approaches:
 Understanding people’s practices to drive innovation
Understanding the people and situations you design for is crucial for successful innovation. These insights only come from spending time with your customers, and developing empathic conversations with them. When presented in an inspiring, visual way such insights are a strong driver of innovation.
Bringing design skills into customer research
Design skills such as generating, modeling and prototyping new ideas are crucial for successful innovation. If these skills are already used in immersive field work and insight creation, the resulting innovative ideas are rooted strongly in the markets your company innovates for.
We are present and operate on a global scale: India, China, Japan, Brazil, USA, Uk, Italy, Germany, Spain, Netherlands, Denmark, Hungary.
Contact us if you need REACH services, or visit our website for further details.
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