Experiential Visual Merchandising publication
Chapter dedicated to interactive retail and visual merchindising for educational book |
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Where: Delhi
When: 2009
Client: Tata McGraw Hill India
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Editing and writing of chapter dedicated to interactive retail and visual merchandising for the Tata McGraw Hill India educational book on Visual Merchandising.
The chapter focuses on key aspects of Experience Economy, Brand Experiences, Experience Design and Experiential Retail. It presents these aspects in specific sections with theoretical description and examples pertaining to them. Thereafter, various case studies of experiential retail in practice across the globe are offered, before the chapter culminates in an estimate of popular brand experiences and retail scenarios of the near future.
If you are interested in purchasing the full book, or if you want more informations, please contact us.
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