Who we are
Experiential Design Lab is specialized in turnkey solutions. From complete brand experience and consumer experience strategies to products, places and services we design, swinging between functional, immersive and multi-sensory user participation.
The company has a combined experience of over 10 years in the world of interactive experiences and has successfully implemented projects in the realms of events, exhibitions, museums, retail, products and service segments.
We are supported by a wide, highly qualified and recognized network of partners, ranging from architecture, product engineering, electronics engineering and production, design-research, software design and engineering, video making and motion graphics, business analysis.
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Giovanni Cannata
Giovanni Cannata received an MA in Industrial Design at Milan’s Polytechnic, studying also at Konstfack University (Stockholm, Sweden) and at Hochschule für Gestaltung of Schwäbisch Gmünd (Germany).
His education experience includes collaborations with Philips Design (Eindhoven, The Netherlands) and STEIM (Amsterdam, The Netherlands) at music devices development and innovation. He graduated with an MA in interaction design at the Interaction Design Institute Ivrea in 2005.
Giovanni progressed to working at Interaction Design Institute Ivrea’s project department (e1) project leading Genova Festival della Scienza 2005 edition, Interactive Furniture Workshop (Switzerland), and collaborated for Next 2004 and 2005.
He also co founded Interaction Design lab, an established Italian interaction design company with offices in Milan and Turin, where he collaborated to the start-up process as well as where he project led a series of projects. |
Puneet Monga
Puneet Monga is an architect with a keen interest in researching user-technology interaction. For over a decade, since his undergraduate education at the School of Planning and Architecture, New Delhi, he has been engaged in developing innovative and pleasant user interaction solutions, content and software. He has also briefly undertaken teaching assignments for multi-media authoring at NIFT, New Delhi.
He was the principal software developer of the interactive components for the internationally acclaimed 'Crossing Exhibit' and was also responsible for creating graphic interfaces and content of some key exhibits. The Crossing Project received many accolades in the field of Interaction Design world-wide.
Formerly, as the Creative Head at Via, Puneet was responsible for the development of cutting-edge multimedia content. This included a pioneering cross-platform interactive virtual tour of Buddhist and World Heritage Sites of India, under the Incredible India campaign, which was a PATA award winning entry in 2007. |
Andrea Romoli
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Andrea graduated in Science of Communication with a thesis about the anthropology of visual communication analyzed through new forms of fetishism contained in modern visual art.
He worked as an associate Professor at the department of Theories and Techniques of Advertising Communication at University "La Sapienza" in Rome, where he also realized "Armadillo", a website about contemporary advertising.
Andrea has worked at LAB-COM a Cultural Association a Permanent Laboratory of Communication, and has been an editor at the Communication department of Fondimpresa.
Andrea is now working on a new digital-signage startup and is part of xdlab's network of collaborators.
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Anurag Sehgal
Anurag completed his masters in interaction design from the Interaction Design Institute Ivrea in 2005. He also has an under-graduation in Fashion Design from the National institute of Fashion Technology in India, where he worked with graduated with a thesis in wearable electronics.
Before the masters program in Ivrea Anurag collaborated with Xerox PARC for “The Crossing Project”, a worldwide famous research project that had set up the basis for various innovations and new interfaces. During his masters program he also worked on the wearable system and head mounted display called ‘Eye Tap’ with Professor Steve Mann at Toronto University, in Canada.
After receiving his MA in interaction he started collaborating with Interaction Design Institute Ivrea’s e1, working on projects such as “Genova Festival della Scienza”, “Interactive Furniture & Workshop”(Switzerland), “Next 2005” and “Video tracking workshop (Italy).
He is also a co founder of Interaction Design lab, with offices in Milan and Turin, where he collaborated to the start-up process as well as worked as interaction designer and researcher. |
Mustafa Siddiqi
Mustafa is a technologist with computer science and electronic engineering background.
He has been the responsible for the engineering and implementation of the multimedia museum Eternal Gandhi in Delhi. This museum it represents one of the most important examples of interactive museums in the world.
Mustafa has led projects at Xerox PARC, where he has been one of Crossing Project’s main participators, a project that has been awarded as ‘the most innovative project in the interaction design field of year 2002’ from Interactive Media Design Award of Prix Electronica and the Gold Award of I.D. Magazine. |
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